Brand
Logo guidelines
Use the AlertCore logo consistently. These rules cover colour, clear space, sizing, and what to avoid.
The mark
Official AlertCore logo
The logo combines the AlertCore wordmark with signature corner accents. Always use the master artwork—do not redraw or approximate it.
Colour versions
Choose the version that fits the background
Full colour — use on white or light surfaces
White — use on dark or brand-blue backgrounds
Brand colours
Logo colour palette
These are the colours present in the official logo artwork. Prefer these values when pairing the mark with UI or print.
Ink
#152036
Primary wordmark colour (logo text).
AlertCore Blue
#03519D
Corner accent marks on the logo; primary brand blue.
White
#FFFFFF
Logo on dark or coloured backgrounds (inverted).
Clear space
Give the logo room to breathe
Keep a minimum clear space around the logo equal to the height of the corner accent bar (roughly the height of the capital “A” in the wordmark). No other logos, text, or graphics should enter this zone.
On very small placements, maintain as much clear space as practical so the mark stays legible.
Dashed area = minimum clear space
Sizing
Minimum size
To keep the wordmark and accents readable, do not display the logo smaller than the sizes below. Prefer larger sizes in primary brand moments (headers, covers, signage).
Digital
120px wide minimum
Min30mm wide minimum
For print and physical materials, keep the logo at least 30mm wide (or larger for outdoor / distance viewing).
Usage
Do and don't
Do
- Use the official SVG or PNG assets provided below.
- Keep enough clear space around the logo so it can breathe.
- Use the full-colour logo on light backgrounds.
- Use the white (inverted) logo on dark or brand-blue backgrounds.
- Scale the logo proportionally—never stretch or squash it.
Don't
- Do not change the logo colours outside the approved versions.
- Do not rotate, skew, or add shadows, glows, or outlines.
- Do not place the logo on busy photography without a clear backdrop.
- Do not recreate the wordmark in a different typeface.
- Do not crop the corner accents or separate them from the wordmark.
Don't stretch
Don't rotate
Don't use on busy colour
Need assets or approval?
For partnership placements, press kits, or questions about using the AlertCore name and logo, contact us and we'll help.